Eva Mendes' Time Square Secret Obsession Billboard Unveiling

Crowds gathered during the Eva Mendes Obsession billboard unveiling event in Times Square last week. Calvin Klein 'exposed' the billboard for its new fragrance at the intersection of 47th and Broadway. The billboard was put up in celebration of the 40th Anniversary of Calvin Klein, New York Fashion Week, and the reinvention of obsession. Eva Mendes is sexier than ever. If that doesn't stop cars, I don't know what will.

"Calvin Klein Fragrances, a division of Coty, Inc., announces the unveiling of their latest provocative Times Square billboard. The billboard will feature a sultry image of Calvin
Klein’s latest obsession, Eva Mendes from their new Fall 2008 global advertising
campaign. On the heels of the US networks banning the controversial SECRET OBSESSION commercial, Calvin Klein will again be pushing boundaries with this sexy advertising image. The SECRET OBSESSION ads will be featured on billboards in major cities across the country. The Times Square billboard will kick off NYC’s famed fashion week and draw countless admirers.

Ms. Mendes joins a memorable group of well-known Calvin Klein Fragrance models and actresses who have starred in the brand’s legendary and iconic advertising campaigns, including Kate Moss, Scarlett Johansson, Christy Turlington, and Natalia Vodianova. Calvin Klein’s renowned advertising campaigns have become indelible, pop culture images, provoked controversy and captured the public’s imagination the world over.

The Calvin Klein SECRET OBSESSION fragrance collection is available at select fine department and specialty stores nationwide beginning September 2008."