Grammys Red Carpet Rolls Out the ‘Bling’

This year at the 2008 GRAMMY Awards show, jewelry will be making an appearance in a whole new way! Bling Yourself, Inc. (www.blingyourself.com), a new online company that is the first company to provide designer jewelry and watch rentals for both men and women, has just announced that they will partner with the digital marketing company Distinctive Assets to participate in the official GRAMMY gift bag at this years award ceremony.

New York, NY (January, 2008) – Every awards season, the star-studded Red Carpet is fashion's most important runway and for many undoubtedly the highlight of the award shows. Who wore what and who wore it best (or worst) take over the front pages of every entertainment and fashion magazine the next morning. From the Oscars to the Golden Globes, to-die for designer gowns rule the Red Carpet, but at the GRAMMYs it’s not about what couture you’re wearing but how much bling you can flash – and this year’s GRAMMYs promise nothing less than bigger, bolder and brighter jewelry.

What’s hotter than the stars that will be blinging it on the Red Carpet? The Gift Bags that are handed out to them. At the 2008 GRAMMY Awards show, jewelry will be making an appearance in a whole new way! BlingYourself, Inc., the first online store that offers designer jewelry and watch rentals for both men and women, will join the official GRAMMY gift bag at this year’s award ceremony.

“The GRAMMYs is the music industry’s highest honor, and we are honored to be a part of this special celebration,” says BlingYourself, Inc. President and Founder, Michele Krause. “Musicians and the entertainment industry dignitaries who attend the GRAMMY Awards represent the epitome of luxury and glamour; and they in return influence fashion and jewelry trends for the rest of the year. At BlingYourself, we are proud to offer music fans and others with these same pieces, but at a renter’s price.”

BlingYourself.com: Hottest Trends for 2008
“The red carpets will be sparkling with larger and bolder styles this year,” predicts Michele Krause. “These styles will be constructed mainly from brightly colored gems.” Michele forecasts that these larger pieces will be making appearances in the form of diamond-studded cuff bracelets and cocktail rings. For the men, last season’s diamond-encrusted bling will be replaced by large colored stones in pieces like bracelets, cuff links, and rings. “We can all look forward to seeing big, bold colors and big, bold styles this awards season!”

BlingYourself, Inc.
Now, women and men can rent designer jewelry and accessories from some of the world’s most sought-after designers such as Christian Dior, Gucci, Roberto Coin, Tag Heuer, Rolex, John Hardy and Judith Ripka. Blingyourself.com is the only Web site in the U.S. that provides online jewelry and watch rentals to both men and women. There are no “fakes,” all of their items are 100% certified original. When one “borrows” items from Blingyourself.com, the wearer has the confidence that the piece of jewelry is real. The beauty of this service is that women and men can benefit from the flexibility and ability to constantly have a steady stream of designer jewelry and accessories including bracelets, cufflinks, rings, necklaces, watches, sunglasses, and earrings. Blingyourself.com gives budget-conscious consumers who love to shop the same gratification of obtaining that lust item without owing thousands on your credit card each month. For more information please visit www.blingyourself.com.