Blondes vs. Brunettes

Sunsilk's Color Boost is the first daily haircare product with cationic dyes that bind color to your hair - just like products you'd find in the salon that gives your 'do a lil oomph whenever it needs it. Have you seen the new ColorShowdown campaign? They have conducted secret experiments around the habits and personality quirks of Blondes vs. Brunettes in line with its campaign ColorShowdown - which is all about pitting Blondes and Brunettes against each other. It's very cute.

"Who pigs out on junk food more-Blondes or Brunettes?"
A hidden camera was placed in the break room of one the TV shoots and was the snack table was loaded up with both shameful but oh so satisfying junk foods and some healthy snacks. They then turned the camera on to find out which models behaved and which pigged out. Who wins - Blondes or Brunettes?

For the results and more information, visit www.ColorShowdown.com. Anyone using the product? If so, please give us a product review.